Three years ago, Hilary and I were given the opportunity to create content for a monetized Facebook page by Meta’s largest publisher of content. The other creators doing this were getting millions of views and making crazy amounts of money from having ads served on their videos. The pandemic had just hit, and we needed a new source of revenue, so this seemed perfect.

She and I both came from content creation backgrounds. Myself as a musician and filmmaker, and her as a journalist and on-camera red carpet host. So, we thought we understood content. We posted our first video, expecting it make thousands of dollars. Instead, crickets.

We posted another. Nothing. And another. Still nothing. It was MONTHS of posting video after video that simply didn’t get any traction. We were about to give up when we decided to give it one last chance. But this time, we checked our egos at the door, and spent countless hours studying the videos these other creators had been making. I’m ashamed to admit how much time I spent watching and dissecting seemingly pointless videos on Facebook.

I kept a spreadsheet for every one, scribbling down what was happening in the first second, the third second, the fifth second, and so on. Eventually, a formula started to immerge. I felt like John Nash from “A Beautiful Mind,” discovering the hidden secrets of social media videos. Now, we’ve taken this formula… the same one that brought us over 1,000,000,000 views… and are teaching it to you to help drive growth and revenue for your content.

Meet my short-form video mentors, Marshall Seese, Jr. & Hilary Billings.

That’s why I’m joining forces with them!

Want to join us? We will rock your world in just two days and you’ll leave with new videos posted during the event. This will be a totally “hands on” experience.